WaterWork Plumbing approached Plumbing & HVAC 360 to help revamp their website and ramp up their online presence. Not much was going on when it came to marketing their business except for the occasional local newspaper advertisements and local event sponsorships.
Slow, desktop-only website
Low traffic to website
Not enough leads
Little to no search visibility
200% increase in online web leads
31X increase in website traffic
750% increase in five star reviews
By rebuilding WaterWork Plumbing website that was fast and mobile-friendly, more potential customers were able to book an appointment much faster. An ongoing, consistent SEO campaign with a thoughtfully-crafted content marketing plan enabled the WaterWork Plumbing to drive more traffic to their website - almost 30X more - grow from 500 visits per month to over 15,000 visits per month over a two year period. As a result, phone calls and inbound leads also increased by over double, and Google/Organic Search became the top acquisition channel for new customer leads. Additionally, with our reputation management campaign WaterWork plumbing went from 127 five-star reviews to 963 five-star reviews in under a year.
We achieved these business targets by implementing the following:
-Ongoing linkbuilding and citation building to increase the domain authority of the website to make it easier to rank for their target keywords
-Consistently publishing two to three articles per month based on topics that were related to plumbing issues. This continues to drive traffic for customers who are still in the "researching their problem" phase
-Consistent social media posting to Facebook & Instagram to keep the business top-of-mind just in case people have an emergency
-Ongoing reputation management campaign to automate their review building process
-Promotion of local city landing pages to help drive geo-targeted traffic based on city-driven keywords
-Implementation of a fast, mobile-friendly, high-converting website
-Implementation of a high-converting Google AdWords campaign and Google Local Services ad campaign to supplement our organic efforts.
On average since 2017, every year the number of leads grows by double year over year.
Want to see results like these? Contact us today for a complimentary consultation and we'll show you how to grow your plumbing or HVAC business, just like our friends at WaterWork Plumbing.
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